Social Media Marketing Bootcamp
Saturday, October 28, 9am – 2pm
SUNY Ulster, Stone Ridge Campus, Hardenbergh 203A
RVBA Members: $45
Thousands of small and family-owned businesses – from pizza shops to variety stores to CPA firms – are using social channels to gain and hold on to customers. This course is hands-on in the computer lab and teaches you how to “do social” on a budget, where to invest your time, and how to get your customers to help you out. You will learn how to choose among Facebook, Twitter, LinkedIn and other social channels – and how to market the “personality” of your business without getting in the way of business. Topics include:
Brand Voice Strategies – It’s all about the audience. Learn the three questions all businesses should be asking when building their first marketing campaign.
Why Social Media? – Sharing Trends and Examples of Success. Why reinvent the wheel? Follow the roadmap others have created to build your own business success.
Social Media Tools of the Trade – Every marketer has tricks to save time, increase engagement and build an audience. Peek inside the toolbox top marketers use to turn engagement into an art form.
Online Community Development – Using the right social platform is key to building your online community. Learn how to engage your audience and build ambassadors for your brand.
Claiming your Online Real Estate – Learn why owning your brand online is an important step in marketing your message.